The rise of the internet has brought changes to the travel industry at every level. It has made the world a lot smaller and much more connected. Consumers, now, have more knowledge and power in their hands thus, leading to an increase of expectations on both their travel experience and the industry. We, as an industry, need to work harder in reaching out to our targeted consumers and provide meaningful engagement to capture their attention and close the deal. Besides that, we too must strive to continuously innovate to offer amazing experiences to our consumers and differentiate ourselves from our competitors. All this can be done by using insights derived from data which is in abundance due to the rise of the internet. With insights, we can understand the nuances of the consumer purchase journey and tailor our marketing efforts and offerings to meet the ever changing demands of the consumer.
