The hotel and travel industry traditionally focus their marketing on attracting guests. Room bookings and the occupancy percentages for Hotels are the key figures that measure success.
In the digital marketing world online travel agents (OTAs) dominate the room booking market. Management groups such as Starwood and Accor pick up the slack and leave little to no space for individual hotels to promote themselves within search engines and other online platforms.
So, for many hotels to get away from the reliance on OTAs they focus on trying to get room bookings directly through other means and often at relatively high costs. However, with careful planning there are many cost effective ways to generate bookings via search engines thus avoiding the large OTA fees.
In addition hotels should be looking at how else they can effectively market and promote their brand, services. The food & beverage department in most of the top hotels run 2 or 3 restaurants. How often do they target the local population to promote these venues? Visiting chefs, themed nights, featured cuisine all offer opportunities to showcase the venue and drive up revenue. This is where niche targeting via digital marketing comes into its own.
In this session Move Ahead Media will discuss potential marketing scenarios, how niche targeting works, how to utilize different platforms for different target audiences. This is an interactive session where throughout we welcome audience participation via questions and experience sharing. Our aim is to leave you with some clear ideas on how you can improve your digital marketing and get better results.